Learning about new media

The Canadian Association Of Journalists is hosting this conference Jan. 30 in Toronto. You don't need to be a member to go. Here's the press release:

"The Canadian Association of Journalists and the CAJ Education Foundation are kicking off the decade with a groundbreaking conference where news staff and management can learn about emerging techniques, technologies and models to transform journalism for the 21st century. The conference focuses on skills, strategies and tactics that journalists and their organizations can start implementing immediately.

"Just a few of the leaders speaking at the conference

"* Jim Brady, president, digital strategy, Allbritton Communications; former executive editor of WashingtonPost.com
* John Cruickshank, publisher, Toronto Star
* Michael Lee, chief strategy officer, Rogers
* Patrick Lor, president, Fotolia North America
* Rachel Nixon, director of digital media, CBC News
* Kenny Yum, editor, GlobeandMail.com

"The conference is structured in four tracks:

"1. A novice to intermediate track will teach working journalists key principles of how and why to use existing and new tools, techniques and technologies, including social media such as Twitter and Facebook.
2. An intermediate to advanced track for journalists already familiar with social media, online and computer fundamentals, who wish to build upon and apply those skills and knowledge to investigate and tell stories in new ways.
3. An executive and senior manager track to help decision makers explore and understand strategic issues, news and business models.
4. An "unconference" style track to enable attendees to self-organize, discover and engage in deep-knowledge grassroots sessions.

"Become a member to save more on conference fees.

"DISCOUNTED EARLY BIRD REGISTRATION ENDS JAN. 15
With times so tough in the media industry, professional development is more important than ever. For journalists who have been laid off, this conference is a great way to learn new skills, veer off on new career paths and, of course, stay connected with what's happening in journalism. To help our unemployed colleagues attend the conference, the CAJ is offering a special rate of $45, the same fee paid by student members.

"Registration is available at www.caj.ca."